It is important for your business website to be listed in the search engines because consumers across the globe conduct several hundred thousand searches every single second, and this is just in Google, the biggest search engine. If your website is not listed in the search engines then you can be sure that your competition already is and are already benefiting from free traffic that the search engines are sending them. The focus of this book is on SEO, i.e. the ability to rank in the organic search listings and the major emphasis is on Google because it is the largest search engine.
The majority of search traffic across the world flows through Google. On August 16th 2013 between 6: 52pm and 6: 57pm EST (Eastern Standard Time), Google experienced a rare failure. This meant that if you went to Google.com you could not access Google’s website. Every other website on the Internet was still running, including the other search engines, Yahoo and Bing. The likes of Facebook, YouTube, Twitter, Amazon and all other sites were still live and could be accessed by going directly to those websites. In the 5 minutes that Google was down, traffic across the globe fell by a massive 40%. Focusing on search engine traffic can be a huge factor in bringing targeted traffic to your business website.
With the recent explosion in mobile, including smartphone and tablet growth, getting online has never been easier. Today, consumers rarely look in printed media like the Yellow Pages, the telephone directory or a newspaper. Instead, they do a quick ‘Google search’ on their smartphone or PC. What does this mean for you? If you want to get in front of your customers then you need to be visible when they search for your services or products. You can achieve this with a strong online presence. Google is the online equivalent to all of your printed media so it makes sense to get found in the world’s largest search engine.
A big advantage of search engine traffic is that it’s targeted. This means that your website will only be shown to consumers that type in specific search phrases (keywords). Ranking for a bunch of related keywords makes sense because not every single customer types in exactly the same keyword even if they are looking for similar results.
To learn more about SEO benefits and what it can do for your company visit